Best Google Ad Extensions: Top 11 for Boosting Your Marketing Strategy

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Google Ad Extensions are additional features that can be added to your Google Ads to improve the performance of your campaigns. These extensions can make your ads more useful, informative, and engaging for potential customers, which can ultimately lead to higher click-through rates (CTR), more conversions, and a better return on investment (ROI). This article will discuss the top 11 best Google Ad Extensions that you can use to enhance your marketing campaigns and achieve better results.

1. Callout Extensions

Callout Extensions allow you to add additional text to your ad, highlighting specific features or benefits of your product or service. This can help your ad stand out from the competition and attract more clicks.

2. Structured Snippet Extensions

Structured Snippet Extensions allow you to showcase specific aspects of your products or services, such as product categories or service offerings. This can help potential customers understand what you offer and make more informed decisions.

3. Location Extensions

Location Extensions allow you to display your business address, phone number, and a map of your location directly in your ad. This can be particularly useful for businesses with a physical storefront or those that provide local services.

4. Call Extensions

Call Extensions allow you to add a phone number to your ad, making it easy for potential customers to call your business directly from the ad. This can be particularly useful for businesses that rely on phone calls for lead generation.

5. Message Extensions

Message Extensions allow potential customers to send a text message to your business directly from the ad. This can be particularly useful for businesses that want to provide a quick and convenient way for customers to get in touch.

6. Price Extensions

Price Extensions allow you to showcase your products or services and their prices directly in your ad. This can be particularly useful for businesses that offer competitive pricing or want to showcase their price points.

7. Promotion Extensions

Promotion Extensions allow you to showcase specific promotions or discounts that your business is offering. This can be particularly useful for businesses that want to incentivize potential customers to take action.

8. Sitelink Extensions

Sitelink extensions give businesses the ability to highlight CTAs as the information that gives their audience an option of where and how to access the landing page. With this extension, users are given instructions on where to visit in order to obtain the service, just as if they were searching for how to create a Wikipedia biography page.

9. App Extensions

App Extensions allow you to promote your mobile app directly in your ad, making it easy for potential customers to download and use your app. This can be particularly useful for businesses that rely on app downloads for lead generation or revenue.

10. Affiliate Location Extensions

Affiliate Location Extensions allow you to promote your products or services at nearby retailers that carry your products. This can be particularly useful for businesses with a physical product or those that want to expand their reach.

11. Lead Form Extensions

Lead Form Extensions allow potential customers to submit their contact information directly from the ad, making it easy for businesses to generate leads and follow up with potential customers. This can be particularly useful for businesses that rely on lead generation for revenue.

In conclusion, Google Ad Extensions are a powerful tool for enhancing your marketing campaigns and achieving better results. By using the top 11 best Google Ad Extensions listed above, you can make your ads more useful, informative, and engaging for potential customers, which can ultimately lead to higher click-through rates, more conversions, and a better return on investment. So, don’t hesitate to try these extensions out and see how they can benefit your business!