You might know that Instagram is the most popular social media app today. It’s accessible on almost any device and has more than one billion users worldwide. This makes it an ideal place to showcase your brand and get followers in return. If you have a brand and are looking for ways to promote it, then you should start following Instagram accounts that aren’t celebrities.
What do we mean by that? Well, these tips for how to grow your audience on Instagram will help you discover the best places to post your content as well as the people who would be most likely to see your posts. Read on to learn more about why you should start following accounts other than the popular ones, and find ways to stay relevant on the app so that it doesn’t lose its relevance with time.
What Makes a Great Instagram Account?
At some point or another, we’ve all thought about what makes a great Instagram account. You’ve probably even asked yourself this question in the past, and you may even be wondering what makes an Instagram account great today. We’ve all been there, so we’ve decided to break down the most important things you can look for when choosing which Instagram account to follow.
- How many followers does the account have? If a lot of people follow the account, that’s a good sign. But if a lot of people follow the account, but the posts are only reaching a few, then the account isn’t all that great.
- How often do the posts from the account come out? The same goes for consistency. If the account posts a lot, and you can see that they’re consistently going up, down, or staying the same, then why follow the account?
- What are the topics that the account is posting about? If the account is posting about a wide variety of topics, or if they’re posting about niche topics in a very specific way, then it shows that the person running the account knows what they’re talking about.
- Are the account’s followers growing or shrinking? This is another way to see how interested people are in the account. If the account is gaining a lot of new followers for Instagram and they’re not all interested, it means that the account’s got something wrong.
Research is Key
Instagram is great, but it’s not going to work for you just because you’re following a bunch of people who don’t know what they’re doing. You can only be successful if you’re choosing the right people to follow and doing your research beforehand will help you find exactly who you’re looking for.
First, check out the statistics for the most popular Instagram accounts. You can do this by searching “Instagram Accounts By Features By Stats” on Google. Once you find these accounts, look at their stats to see if there’s anyone who’d be a good candidate for you to follow.
There’s More Than Just numbers on the Internet
Yes, Instagram is great because you can see how many followers your account has and what their stats are, but Instagram is more than just numbers. Instagram is a visual platform that you and your followers can interact with. You can use the captions on your posts to convey your story and why you’re an authority on your topic.
You can also use your images to give potential followers a peek into your brand and what you have to offer. If you’re looking to learn how to grow your Instagram following, you should take the time to understand how Instagram works. You can do this by reading how to use Instagram, tagging people on Instagram, how to get the most out of your posts, and a lot more.
Create Contests and Giveaways
Contests and giveaways are great ways to grow your Instagram following. They allow you to get people interested in your brand and post content that’s relevant to your page. All you have to do is create a contest or giveaway, make sure you follow the rules, and then share the link to the contest on your social media accounts. Keep in mind that you can also earn more likes and comments if your followers are interested in entering your contest or giveaway.
Look for Influencers
We’ve mentioned before that Instagram is more than just numbers, and now we’re going to talk about who to follow on Instagram. When looking to follow Instagram accounts that aren’t celebrities, look for people who have a large following, and look for people who are posting content that you’d be interested in. You can also follow popular Instagram accounts that are not celebrities. These accounts are likely to have a large following and may post content that you’d find interesting.
Find Humorous and Opinionated Accounts
You might have noticed that we’ve mentioned a few times that Instagram is more than just numbers. This is true because Instagram is also a place to express yourself and connect with people. One of the best ways to do this is by following accounts that are funny, or that have a specific kind of content. You can follow these accounts to stay motivated, or to see what kind of content is on the app right now. You can also follow these accounts to find inspiration for your own posts.
Stay Relevant – The Importance of Consistent posting
With any social media platform, you want to make sure that you post frequently to stay relevant. Instagram is no different, as you want to make sure that you post content that is interesting to your followers. You also want to make sure that your content is consistent.
If you want to stay relevant on Instagram, you want to make sure that you are posting consistently, posting content that is interesting to your followers, and finding ways to grow your following. Keep these tips in mind, and you’ll be well on your way to finding Instagram accounts that aren’t celebrities.
